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Article Spinning in Relation to There is no such thing as bad publicity when you’re reading about yourself, unless it happens to be your obituary.

One of our clients was concerned that their company name and article content was being tied to a discount domain names because their article was posted on a travel website featuring cheap airline tickets, while the customer is presenting a luxury travel experience.

Article spinning is a craft to re-create non-duplicate content from source of content in order to submit it to articles directories.  This method is a great way to advertise a brand and establish links to a website.  However it is also a balancing act, and involves a bit of a Catch-22.  Defending brand identity is extremely important – and the client is encouraged to question the results and then needs to make the call whether to continue article submissions.  But it may be worthwhile to review just what are these articles before getting into that. 

We spin content to make a gazillion non-duplicated content by liberally applying synonyms and alternative phrases or sentences everywhere we can.  But if you’re not careful sometimes the syntax and grammar can get awkward, so it is important to make an extra effort to make sure the content reads well under all combinations of wording.  This can be difficult and time consuming.  More details can be found on the Design Chemical website and blog Bangkok Web Design.

Spun articles can be used on your own blogs, manually submitted to or automatically submitted through subscription services to either blogs or article directories based on subject category.In general there isn’t anything unusual to directory categories.

For Example:
Travel and Leisure
Travel and Leisure, Aviation
Travel and Leisure, Boating

They post the article because they want content in order to display Google ads.  Typically it is a swap of good content  for relevant links to the site.

An easy method to quantify the return on investment of article submissions is to subscribe to Google Alerts to see indexing.

Normally They are not really about what is to be shown to the target audience.  Having the articles read by people that follow the link, isn’t really expected or intended and is more of a bonus.  But direct traffic comes from these sites, but it is not why we’re doing the article submissions.  An extremely small percentage of people that see these articles also see your site your site but your site better have relevant content.

Here’s some of the Catch-22:  More often than not there is a concern that visitors researching topics of interest might actually come across this content rather than land on your domain; but then if you do the math it becomes into a minuscule probability that there will be a bad perception by a target audience.  Most of the undesirable content is in adword ads, that most surfers disregard anyway.  The handful of questionable domain names just don’t add up to much in the big picture.

When we spin and submit articles they are intended not to display on adult, gambling, on-line pharmacy, or weight loss websites … but other than designating categories to submit we’re at the mercy of websites and rely upon them to respect to submission directory rules.  The rewards far outweigh the chance of any negative perceptions.  Concerns about protecting brand are important and worth discussing about.   However these links are fundamental to having people find the website through organic search.

Design Chemical, Bangkok Web Design provides professional web design and development, print design and production, database development, ecommerce websites, search engine optimization and packaging design.   Follow this link for more information about Smartphone Monitoring software for BlackBerrys and Androids and parental monitoring .